PRIVACY POLICY

BACKGROUND:

performance io understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our site and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of our site. If you do not accept and agree with this Privacy Policy, you must stop using our site immediately.

Information About Us

Our site is owned and operated by performance io, a limited company registered in England under company number 11076488.

Registered address: Queenhythe Farm Cottage, Guildford, Surrey, GU4 7PA.

Main trading address: WeWork, 8th floor, 22 Upper Ground, London, SE1 9DP.

VAT number: 283 0230 32.

Data Protection Officer: Matt Lowe, CEO.

Email address: matt@performance-io.com.

Postal Address: Queenhythe Farm Cottage, Guildford, Surrey, GU4 7PA.

What Does This Policy Cover?

This Privacy Policy applies only to your use of our site. Our site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.

The right to access the personal data we hold about you. Part 11 will tell you how to do this.

The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.

The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.

The right to restrict (i.e. prevent) the processing of your personal data.

The right to object to us using your personal data for a particular purpose or purposes.

The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

What Data Do You Collect?

Depending upon your use of our site, we may collect some or all of the following personal data:

Name;

Address;

Email address;

Telephone number;

Business name;

Job title;

Profession;

Information about your preferences and interests;

Web browser type and version;

Operating system;

A list of URLs starting with a referring site, your activity on our site, and the site you exit to;

How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for one of the following purposes:

Supplying our services to you. Your personal details are required in order for us to enter into a contract with you.

Personalising and tailoring our services for you.

Communicating with you. This may include responding to emails or calls from you.

Supplying you with information by email and post that you have opted-in to (you may unsubscribe or opt-out at any time by).

How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.

How and Where Do You Store or Transfer My Personal Data?

We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR as follows.

Please contact us using the details below in Part 11 for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.

Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to one important exception.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within three weeks and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

Email address: matt@performance-io.com

Telephone number: +44 (0)7545 191 263

Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on our site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our site following the alterations. We recommend that you check this page regularly to keep up-to-date.

1.   We are the world’s 1st performance agency in pharma and healthcare. At performance.io we are pumped and extremely proud to be the world’s 1st performance company with a specific focus on pharma, health and wellness. Did you know that 18% of all online searches are health-related? Yet almost none of the industry’s content is search optimised or has any sort of performance strategy in place. Performance is often still the domain of the Sales vertical looking at In call quality (ICQ), using antiquated CRM and CLM models that don’t actually close the loop or manage customer relationships. Yet every day your audiences leave thousands of hints and tips as to what they want and need and many companies routinely over-look these. It can be perceived as complex. After all, there are over 200 factors that play a role in the Google algorithm, a paid search campaign requires elaborate testing and the legal requirements of pharma don’t make things easier.

And this is where we come into play! We decided to take a fresh approach and make the complex simple. Tearing up 'it's not what we do' in pharma, we channel the sheer endless opportunities of the digital sphere into this one-of-a-kind industry. Helping your brand be number 1 and patients, carers, HCPs, nurses and pharmacists find information when they need it most. We analyse forensic search behaviours, all of the clicks, hovers, lag time, follows, like, and a range of empirical data sets to ensure we have a more accurate picture of your audiences that you currently have. A big claim? Why not test what we do. So far, it’s worked every time. And far from choosing to swim we’re going to need a bigger boat as our company and team grows worldwide based on the success we’ve created for our clients.

stage-1
heart (1)
About_fruit_bowl

2.   We are healthcare experts. We understand that many healthcare providers offer life-changing products (literally), but stepping up their Google rankings and online conversions is a closed book to most of them. Having launched the world’s first SEO agency in healthcare 3 years ago, we have the experience in this space to know what works, how to help clients and ensure results. But it’s not just about SEO, it’s about end to end performance. In contrast to other sectors, in Pharma the idea of effectively optimising a website in order to make their content irresistible for both users and search algorithms doesn’t quite seem to have made its breakthrough yet. And for an industry that spends hundreds of millions on sales call quality and soft skills of its reps to routinely ignore the first step in every one of its customers’ user journeys is nothing short of bizarre.

Making things happen for brands in healthcare brings its very own challenges, which many other marketing agencies won’t dare to take on (and if broader established agencies still do, well… let’s just say the results won’t be anywhere close to your expectations).

While others will shy away from this heavily regulated space, it is second nature to us. We know healthcare inside out. Based on 16 years of experience working across a range of commercial sectors within pharma, our CEO and founder Matt Lowe, has become the predominant thought leader and keynote speaker in all things SEO, performance and Healthcare. For performance.io he has pulled together a team of healthcare specialists, performance experts and digital practitioners who’ve come to master the symbiosis of performance and health. We have an insider’s understanding of both HCP and patient online behaviour, we are incredibly passionate and are used to dealing with medical, legal and regulatory teams. It’s what we do on a daily basis. We were first to market in this space and have the largest specialised team in the industry focusing on driving performance for you and your brands.

3.  We take performance seriously. As you’ve probably noticed from our brand name, we are passionate about switching on your online performance. In the ever-evolving online sphere, we are used to keeping up with recent developments: Be it constantly changing Google algorithms, the latest paid search innovations, recent paid social updates or advanced tagging and analytics – we ensure your brand is front and foremost at the ‘go to’ touchpoints for all audiences. Our holistic way of doing things covers all on-site and off-site elements as well as driving incremental increases in agreed conversions. This is essential to us to create a finely-tuned end product and drive the best results for your brand.

 

crowd-1
brushes-1

4.  We offer an integrated digital solution. There’s nothing more straining than trying to juggle various different agencies to optimise your brand. At performance.io, we unite all things performance under one roof. Offering consultancy pre-, peri- and post-build, natural search (SEO), PPC (pay per click), paid social as well as CRO (conversion rate optimisation), advanced analytics and we deliver a seamless product with everything you need to amp up your overall online performance.

5.   We demystify digital for your team. We use simple terms to ensure no one feels lost in the jungle of digital jargon. We make it a point to up-skill your team so that everyone is on the same page. After all, teamwork makes the dream work! To achieve this, we run a number of training programmes and workshops on understanding your performance components and how to integrate them efficiently and effectively within your day-to-day business.

lens-final
girlfinal-1

6.  We combine a bespoke experience with big impact. Some people say you can’t have it all. With us, you can! Many companies are looking for a digital marketing service which has the personable, bespoke and caring feel of a boutique agency while still not losing out on the global scale and impact of the industry’s big boys. At performance.io, this is exactly the kind of proposition we’ve brought to life. For us, our clients are more than just numbers. We take the time to really get to know your brand and your vision for it. At the same time, we run offices across three different continents and have deep connections across the industry in place, from which our clients can profit big times.

With everything we do, we are passionate about providing people with information when they need it most. The pharma sector has the outstanding potential to have a life-changing impact on the lives of so many people. We realise that you can have the best thing in the world, but it can only make a difference, if it reaches the right audience.

1.  We take performance seriously. As you’ve probably noticed from our brand name, we are passionate about switching on your online performance. In the ever-evolving online sphere, we are used to keeping up with recent developments: Be it constantly changing Google algorithms, the latest paid search innovations, recent paid social updates or advanced tagging and analytics – we ensure your brand is front and foremost at the ‘go to’ touchpoints for all audiences. Our holistic way of doing things covers all on-site and off-site elements as well as driving incremental increases in agreed conversions. This is essential to us to create a finely-tuned end product and drive the best results for your brand.

 

crowd-1
brushes-1

2.  We offer an integrated digital solution. There’s nothing more straining than trying to juggle various different agencies to optimise your brand. At performance.io, we unite all things performance under one roof. Offering consultancy pre-, peri- and post-build, natural search (SEO), PPC (pay per click), paid social as well as CRO (conversion rate optimisation), advanced analytics and we deliver a seamless product with everything you need to amp up your overall online performance.

3.   We demystify digital for your team. We use simple terms to ensure no one feels lost in the jungle of digital jargon. We make it a point to up-skill your team so that everyone is on the same page. After all, teamwork makes the dream work! To achieve this, we run a number of training programmes and workshops on understanding your performance components and how to integrate them efficiently and effectively within your day-to-day business.

lens-final
girlfinal-1

4.  We combine a bespoke experience with big impact. Some people say you can’t have it all. With us, you can! Many companies are looking for a digital marketing service which has the personable, bespoke and caring feel of a boutique agency while still not losing out on the global scale and impact of the industry’s big boys. At performance.io, this is exactly the kind of proposition we’ve brought to life. For us, our clients are more than just numbers. We take the time to really get to know your brand and your vision for it. At the same time, we run offices across three different continents and have deep connections across the industry in place, from which our clients can profit big times.

1.  We take performance seriously. As you’ve probably noticed from our brand name, we are passionate about switching on your online performance. In the ever-evolving online sphere, we are used to keeping up with recent developments: Be it constantly changing Google algorithms, the latest paid search innovations, recent paid social updates or advanced tagging and analytics – we ensure your brand is front and foremost at the ‘go to’ touchpoints for all audiences. Our holistic way of doing things covers all on-site and off-site elements as well as driving incremental increases in agreed conversions. This is essential to us to create a finely-tuned end product and drive the best results for your brand.

 

crowd-1
brushes-1

2.  We offer an integrated digital solution. There’s nothing more straining than trying to juggle various different agencies to optimise your brand. At performance.io, we unite all things performance under one roof. Offering consultancy pre-, peri- and post-build, natural search (SEO), PPC (pay per click), paid social as well as CRO (conversion rate optimisation), advanced analytics and we deliver a seamless product with everything you need to amp up your overall online performance.

3.   We demystify digital for your team. We use simple terms to ensure no one feels lost in the jungle of digital jargon. We make it a point to up-skill your team so that everyone is on the same page. After all, teamwork makes the dream work! To achieve this, we run a number of training programmes and workshops on understanding your performance components and how to integrate them efficiently and effectively within your day-to-day business.

lens-final
girlfinal-1

4.  We combine a bespoke experience with big impact. Some people say you can’t have it all. With us, you can! Many companies are looking for a digital marketing service which has the personable, bespoke and caring feel of a boutique agency while still not losing out on the global scale and impact of the industry’s big boys. At performance.io, this is exactly the kind of proposition we’ve brought to life. For us, our clients are more than just numbers. We take the time to really get to know your brand and your vision for it. At the same time, we run offices across three different continents and have deep connections across the industry in place, from which our clients can profit big times.

22 Upper Ground,
London SE1 9PD