ABOUT

Meet performance.io – the pioneering performance agency

Founded in 2017, performance.io are a performance marketing agency on a mission to deliver health, tech and consumer brands the online ROI they deserve. Our HQ can be found on the Southbank – right in the heart of London – as well as on 5th Avenue, in New York City. On top of that we just expanded our scope with a team in Kolkata, the cultural capital of India. With plans to open our Sydney office next year you can see that we are getting things right when it comes to customer experience (CX). And if we nail it for you, it means you nail it with your customers. Everyone's happy. And if we make a mistake, what we do is empirical; we can identify what went wrong and fix it.

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Holding agencies and partners to account. Including ourselves!

‘I choose to swim should be the mind-set, except right now we feel like we’re drowning’ (client quote). It’s tough right now when it comes to online performance; many business owners feel like they’re treading water and in reality don’t know how to realise untapped potential. Ensuring all agency partners are briefed properly, are working in the best interests of the client and customer and working well together to drive efficiencies across the mix is fundamental to recognise success. So here we are, with the bold ambition to present you with the master plan you need to take your business to the next level. You have a useful product, we have the optimal online performance strategy. Together, we’ll make the perfect partners, and ensure we are all held to account with detailed performance metrics.

Why performance.io are the one for you!

Wonder why you should pick us to elevate your online performance? To view the most relevant reasons why we think the two of us are a match made in marketing heaven, please select the industry your company operates in:

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1.   We are the world’s 1st performance agency in pharma and healthcare. At performance.io we are pumped and extremely proud to be the world’s 1st performance company with a specific focus on pharma, health and wellness. Did you know that 18% of all online searches are health-related? Yet almost none of the industry’s content is search optimised or has any sort of performance strategy in place. Performance is often still the domain of the Sales vertical looking at In call quality (ICQ), using antiquated CRM and CLM models that don’t actually close the loop or manage customer relationships. Yet every day your audiences leave thousands of hints and tips as to what they want and need and many companies routinely over-look these. It can be perceived as complex. After all, there are over 200 factors that play a role in the Google algorithm, a paid search campaign requires elaborate testing and the legal requirements of pharma don’t make things easier.

And this is where we come into play! We decided to take a fresh approach and make the complex simple. Tearing up 'it's not what we do' in pharma, we channel the sheer endless opportunities of the digital sphere into this one-of-a-kind industry. Helping your brand be number 1 and patients, carers, HCPs, nurses and pharmacists find information when they need it most. We analyse forensic search behaviours, all of the clicks, hovers, lag time, follows, like, and a range of empirical data sets to ensure we have a more accurate picture of your audiences that you currently have. A big claim? Why not test what we do. So far, it’s worked every time. And far from choosing to swim we’re going to need a bigger boat as our company and team grows worldwide based on the success we’ve created for our clients.

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2.   We are healthcare experts. We understand that many healthcare providers offer life-changing products (literally), but stepping up their Google rankings and online conversions is a closed book to most of them. Having launched the world’s first SEO agency in healthcare 3 years ago, we have the experience in this space to know what works, how to help clients and ensure results. But it’s not just about SEO, it’s about end to end performance. In contrast to other sectors, in Pharma the idea of effectively optimising a website in order to make their content irresistible for both users and search algorithms doesn’t quite seem to have made its breakthrough yet. And for an industry that spends hundreds of millions on sales call quality and soft skills of its reps to routinely ignore the first step in every one of its customers’ user journeys is nothing short of bizarre.

Making things happen for brands in healthcare brings its very own challenges, which many other marketing agencies won’t dare to take on (and if broader established agencies still do, well… let’s just say the results won’t be anywhere close to your expectations).

While others will shy away from this heavily regulated space, it is second nature to us. We know healthcare inside out. Based on 16 years of experience working across a range of commercial sectors within pharma, our CEO and founder Matt Lowe, has become the predominant thought leader and keynote speaker in all things SEO, performance and Healthcare. For performance.io he has pulled together a team of healthcare specialists, performance experts and digital practitioners who’ve come to master the symbiosis of performance and health. We have an insider’s understanding of both HCP and patient online behaviour, we are incredibly passionate and are used to dealing with medical, legal and regulatory teams. It’s what we do on a daily basis. We were first to market in this space and have the largest specialised team in the industry focusing on driving performance for you and your brands.

3.  We take performance seriously. As you’ve probably noticed from our brand name, we are passionate about switching on your online performance. In the ever-evolving online sphere, we are used to keeping up with recent developments: Be it constantly changing Google algorithms, the latest paid search innovations, recent paid social updates or advanced tagging and analytics – we ensure your brand is front and foremost at the ‘go to’ touchpoints for all audiences. Our holistic way of doing things covers all on-site and off-site elements as well as driving incremental increases in agreed conversions. This is essential to us to create a finely-tuned end product and drive the best results for your brand.

 

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4.  We offer an integrated digital solution. There’s nothing more straining than trying to juggle various different agencies to optimise your brand. At performance.io, we unite all things performance under one roof. Offering consultancy pre-, peri- and post-build, natural search (SEO), PPC (pay per click), paid social as well as CRO (conversion rate optimisation), advanced analytics and we deliver a seamless product with everything you need to amp up your overall online performance.

5.   We demystify digital for your team. We use simple terms to ensure no one feels lost in the jungle of digital jargon. We make it a point to up-skill your team so that everyone is on the same page. After all, teamwork makes the dream work! To achieve this, we run a number of training programmes and workshops on understanding your performance components and how to integrate them efficiently and effectively within your day-to-day business.

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6.  We combine a bespoke experience with big impact. Some people say you can’t have it all. With us, you can! Many companies are looking for a digital marketing service which has the personable, bespoke and caring feel of a boutique agency while still not losing out on the global scale and impact of the industry’s big boys. At performance.io, this is exactly the kind of proposition we’ve brought to life. For us, our clients are more than just numbers. We take the time to really get to know your brand and your vision for it. At the same time, we run offices across three different continents and have deep connections across the industry in place, from which our clients can profit big times.

With everything we do, we are passionate about providing people with information when they need it most. The pharma sector has the outstanding potential to have a life-changing impact on the lives of so many people. We realise that you can have the best thing in the world, but it can only make a difference, if it reaches the right audience.

1.  We take performance seriously. As you’ve probably noticed from our brand name, we are passionate about switching on your online performance. In the ever-evolving online sphere, we are used to keeping up with recent developments: Be it constantly changing Google algorithms, the latest paid search innovations, recent paid social updates or advanced tagging and analytics – we ensure your brand is front and foremost at the ‘go to’ touchpoints for all audiences. Our holistic way of doing things covers all on-site and off-site elements as well as driving incremental increases in agreed conversions. This is essential to us to create a finely-tuned end product and drive the best results for your brand.

 

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2.  We offer an integrated digital solution. There’s nothing more straining than trying to juggle various different agencies to optimise your brand. At performance.io, we unite all things performance under one roof. Offering consultancy pre-, peri- and post-build, natural search (SEO), PPC (pay per click), paid social as well as CRO (conversion rate optimisation), advanced analytics and we deliver a seamless product with everything you need to amp up your overall online performance.

3.   We demystify digital for your team. We use simple terms to ensure no one feels lost in the jungle of digital jargon. We make it a point to up-skill your team so that everyone is on the same page. After all, teamwork makes the dream work! To achieve this, we run a number of training programmes and workshops on understanding your performance components and how to integrate them efficiently and effectively within your day-to-day business.

lens-final
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4.  We combine a bespoke experience with big impact. Some people say you can’t have it all. With us, you can! Many companies are looking for a digital marketing service which has the personable, bespoke and caring feel of a boutique agency while still not losing out on the global scale and impact of the industry’s big boys. At performance.io, this is exactly the kind of proposition we’ve brought to life. For us, our clients are more than just numbers. We take the time to really get to know your brand and your vision for it. At the same time, we run offices across three different continents and have deep connections across the industry in place, from which our clients can profit big times.

1.  We take performance seriously. As you’ve probably noticed from our brand name, we are passionate about switching on your online performance. In the ever-evolving online sphere, we are used to keeping up with recent developments: Be it constantly changing Google algorithms, the latest paid search innovations, recent paid social updates or advanced tagging and analytics – we ensure your brand is front and foremost at the ‘go to’ touchpoints for all audiences. Our holistic way of doing things covers all on-site and off-site elements as well as driving incremental increases in agreed conversions. This is essential to us to create a finely-tuned end product and drive the best results for your brand.

 

crowd-1
brushes-1

2.  We offer an integrated digital solution. There’s nothing more straining than trying to juggle various different agencies to optimise your brand. At performance.io, we unite all things performance under one roof. Offering consultancy pre-, peri- and post-build, natural search (SEO), PPC (pay per click), paid social as well as CRO (conversion rate optimisation), advanced analytics and we deliver a seamless product with everything you need to amp up your overall online performance.

3.   We demystify digital for your team. We use simple terms to ensure no one feels lost in the jungle of digital jargon. We make it a point to up-skill your team so that everyone is on the same page. After all, teamwork makes the dream work! To achieve this, we run a number of training programmes and workshops on understanding your performance components and how to integrate them efficiently and effectively within your day-to-day business.

lens-final
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4.  We combine a bespoke experience with big impact. Some people say you can’t have it all. With us, you can! Many companies are looking for a digital marketing service which has the personable, bespoke and caring feel of a boutique agency while still not losing out on the global scale and impact of the industry’s big boys. At performance.io, this is exactly the kind of proposition we’ve brought to life. For us, our clients are more than just numbers. We take the time to really get to know your brand and your vision for it. At the same time, we run offices across three different continents and have deep connections across the industry in place, from which our clients can profit big times.

GET YOUR FREE 30 MINUTE CONSULTATION

Discover your digital performance opportunities with our free 30 min. consultation (don’t worry, no further obligations involved)!

22 Upper Ground,
London SE1 9PD